Justin Alexander 2027 European Preview

10 September - 4 October 2026
At The Bridal Outlet, Dublin

 

Be among the first brides in Europe to discover the 2027 Justin Alexander and Justin Alexander Signature collections.
For a limited time, The Bridal Outlet will welcome approximately 50 gowns from the new 2027 collections, giving Irish brides the opportunity to see, try and order these dresses months before the collections arrive in bridal boutiques for the new season.
This isn't simply a chance to see a few new-season styles. For three weeks, an extensive selection from both collections will be together at The Bridal Outlet, creating a very special opportunity for brides planning their wedding to discover what is coming next from Justin Alexander.

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2027 trunk show

The new collections bring together everything we love about Justin Alexander - beautiful structure and fit, exceptional fabrics, modern silhouettes and the details that make a wedding dress feel truly special.


You'll discover everything from beautifully clean, understated gowns to romantic lace, statement skirts and more fashion-led silhouettes, with styles from both Justin Alexander and the elevated Justin Alexander Signature collection.


And because these are Preview gowns, you'll be seeing dresses that most brides won't have the opportunity to try in bridal stores until the new collections officially arrive.

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2027 trunk show image

Your appointment is your opportunity to properly explore the collections. Our bridal stylists will help you navigate the Preview, understand what you're drawn to and select gowns for you to try - including styles you might not initially have chosen for yourself.

 

If you find your dress during the Preview, orders can be placed directly from the new 2027 collection.

 

And while the Preview is the star of the event, you'll also have access to our wider designer collection at The Bridal Outlet during your appointment, giving you plenty of choice if you'd like to compare different styles.

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Who Is the Preview For?

 

You don't need to arrive knowing exactly what you're looking for. You may already love Justin Alexander.

 

You might have spotted a particular silhouette or detail online. Or you may simply want the opportunity to see what's new before deciding on your dress.


The Preview is particularly exciting for 2027 brides who want access to the newest designs and the opportunity to order their gown well ahead of their wedding.

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For Three Weeks Only


The Preview gowns will be at The Bridal Outlet from 10 September until 4 October 2026 and will then move on. With approximately 50 additional gowns joining our collection for the event, appointments give you the time and help to explore the dresses properly and find the ones that feel right for you.

 

JUSTIN ALEXANDER & JUSTIN ALEXANDER SIGNATURE
2027 COLLECTIONS
APPROXIMATELY 50 PREVIEW GOWNS
10 SEPTEMBER - 4 OCTOBER 2026
THE BRIDAL OUTLET, DUBLIN